Chris Rund is a communication arts practitioner and educator with more than 25 years’ experience in broadcasting, advertising, marketing, and corporate communications. He has worked in diverse categories, including education, the arts, transportation, technology, manufacturing, national defense, healthcare, financial services, and many others. As a writer and creative director, his work has won numerous American Advertising Awards and Silver Microphone Awards. He teaches 300- and 400-level courses in advertising principles, concepts, copywriting, media and consumer behavior in the IU Media School, where he has been an adjunct faculty member since 2010. Outside the classroom, he is marketing director at Rootworks, an entrepreneurship and continuing education organization serving owners of public accounting firms throughout North America.