Fall boot camp courses cover short film production, film pitching, data-driven campaigns
Three one-weekend boot camp courses will offer intensive introductions to short film production, film pitching and strategic communications data analysis this semester.
MSCH-C201 boot camp courses are one-credit classes conducted over the course of a weekend. They have no prerequisites and are open to any IU student. Students can add the boot camp courses to their fall 2021 registration now.
Short Film Workshop
Instructor: Peter Matsoukas
Students will collaborate to conceive, shoot and edit a short narrative film. Friday will be dedicated to pre-production, mastering equipment and practical tricks of the trade. Saturday will be for production and prepping for editing. Sunday will be dedicated to polishing the edit, exhibiting and presenting narrative film projects. Enrolled students will walk away from the course with real on-set film experience as well as a project to add to their reel.
Pitch Your Project to Hollywood
Instructor: Austin Francalancia
This three-day course will help students take their ideas, develop them into a series or feature and find the right representation to sell it to the market. From outlines to lookbooks and pilots to scripts, this crash course in selling ideas will give students the inside scoop on what buyers look for before even considering a pitch meeting.
How Data Drives Winning Campaigns
Instructor: Paul Santello
The wealth of available consumer data has recently transformed the advertising and public relations industries. Once driven by faith, gut, judgement and loosely observed correlations, the advertising and public relations industries now rely upon many forms of data to be precise in the development, deployment, optimization and measurement of successful campaigns. Everything from business strategy, creative development, media planning and buying, public relations and measurement of campaign effectiveness relies upon being able to understand how to use data to make campaigns more effective. This course will review the main types and sources of data and how they are used in all aspects of the development of an advertising or public relations campaign, all the way from strategy to measurement. It will also cover the major developments around privacy, explore current trends and make predictions for the future.