Strategic Communication

A communication skill set every employer needs

Top-notch communication skills are vital across today’s industries. With a concentration in strategic communication, you’ll cultivate the tools you need to be an efficient communicator and an effective storyteller. Whether you want to orchestrate major campaigns for corporations or aid nonprofits in cementing a brand and getting the word out, our M.S. concentration in strategic communication is the place to start.

We’ll train you to write on deadline, cultivate an eye for strong visuals, conduct in-depth research and develop best practices in communication campaign management.

Curriculum

This program introduces the complete strategic communication skill set: writing and editing, visual communication, research and campaign planning.

See concentration requirements

Courses

The courses you take will provide hands-on experience and practical skills. Here are a couple experiences to look forward to.

Intensive Reporting and Writing Workshop

Learn the vital journalism skills of newsgathering, writing, judgement, ethics, fact-checking and more.

Public Relations Campaigns

Develop a campaign proposal to meet a client’s business objectives and learn how to pitch it.

Faculty

Learn from faculty members who are experienced practitioners — including former executives at international firms — and internationally ranked researchers across specialties such as international communication, corporate communication, crisis communication, public activism and diplomacy, social media and communication effectiveness, and stakeholder communications.

Meet Media School faculty

Public Relations Student Society of America

Student organization

The IU Beth Wood chapter of the Public Relations Student Society of America provides practical opportunities to explore and prepare for careers in public relations. The chapter hosts monthly meetings, offers networking opportunities, provides public relations services for clients and competes in the national Bateman Case Study Competition.

Visit the chapter’s website

Careers

With a concentration in strategic communication, you’ll graduate with the tools you need for your PR career, whether you dream of working for a corporation, government organization or nonprofit as a media specialist, communications director or marketing strategist.

Explore public relations careers

I can honestly say that I wouldn’t be where I am, or as confident a writer, today without my IU education.
Carolyn Duncan, MA’12, senior marketing content specialist at Ball State University