Strategic Communication

Strategic Communication Research Lab

The Strategic Communication Research Lab is a Media School research group that supports faculty and graduate students in the pursuit and publication of research in strategic communication. Relevant fields include advertising, marketing, advocacy, development communication, communication management and public relations.


With a concentration in strategic communication, you’ll graduate with the tools you need for your PR career, whether you dream of working for a corporation, government organization or nonprofit as a media specialist, communications director or marketing strategist.

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Carolyn Duncan

I can honestly say that I wouldn’t be where I am, or as confident a writer, today without my IU education.

Carolyn Duncan, MA’12, senior marketing content specialist at Ball State University