Technology

Software and equipment

The ICR is equipped with technology and equipment available for researchers to reserve:

  • Perception Analyzer: a portable 30-dial system to collect individuals’ moment-by-moment ratings of live or media presentations, and responses to questions in real time, for groups (up to 30). The system provides immediate feedback and display of data analysis.
  • XBox 360 game console: for single-player video game experience studies.
  • Video camera observation technology: provided in the focus group and interview rooms.
  • MPlus: a statistical modeling program that provides researchers with a flexible tool to analyze their data.
  • MediaLab and DirectRT: software programs capable of gathering cognitive psychological data using methodologies such as secondary-task reaction time, continuous response measurement and the Implicit Association Test.
  • MAXQDA Analytics Pro: software for qualitative, quantitative and statistical data analysis research.
  • SnapStream: a content analysis tool that can capture multiple TV stations across multiple days/shows/times. Video and closed-caption transcripts can then be downloaded and searched by topic or term for coding and analysis.
Request SnapStream access

Questions?

Contact Megan Connor, research and creative activity coordinator.