BFC/A lecture series presents ‘Colour Balance: Race, Technologies, and ‘Intelligent Design”

The Media School Report • June 13, 2018

Lorna Roth, professor emeritus of communication studies at Concordia University, will kick off the Black Film Center/Archive’s fall lecture series with “Colour Balance: Race, Technologies, and ‘Intelligent Design.'”

The lecture is from 1-2:15 p.m. Sept. 25 in Hodge Hall 2083.

Roth will examine how skin color has been represented in products and technologies over time. She asks, “How do manufacturers and marketers of ‘flesh’-colored products deal with the fact that we are not all Caucasian?” In 2009, she wrote about the effects of light-skin bias on color film stock emulsions and digital camera design.

She’ll speak again at 4 p.m. Sept. 26 in the Black Film Center/Archive about her most recent research on imaging and skin tone.

The BFC/A’s fall lecture series, “Before Representation: Examining Visual Technologies of Race, Media, and Meaning,” asks the question, “What happens before representation?” The series continues with an Oct. 9 lecture by City University of New York Stony Brook associate professor Crystal Fleming and concludes with a Nov. 13 talk by Northwestern University postdoctoral fellow Melanie Chambliss.

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