“Bill’s Dogs” by Courtney Helland, spring 2018

March 8, 2018

Students in MSCH-J463 were tasked with creating a visual style guide for a (fictional) brand’s identity. This includes colors, logos and iconography, fonts, and other visual components. Students connect principles of graphic design to marketable imagery in this project.

Helland’s project imagines the brand for a modern hot dog restaurant that accentuates natural color and wood d├ęcor with a contemporary flare.