My research interest lies in the field of computer-mediated communication, with the aim of explaining individual differences in uses and effectiveness of new digital media on the basis of personal disposition.
Lee, E.-J. & Kim, Y. W. (2016). Effects of infographics on news elaboration, acquisition, and evaluation: Prior knowledge and issue Involvement as moderators. New Media & Society, 18, 1579-1598.
Lee, E.-J. & Kim, Y. W. (2014). How social is Twitter use? Affiliative tendency and communication competence as predictors. Computers in Human Behavior, 39, 296–305.