Research and Creative InterestsSocial Cognition, Media Psychology, Stereotyping and Prejudice, Social Neuroscience, Advertising,
I am interested in the social, cognitive, and physiological processes involved in the perception and reception of people in media messages and how these processes influence how we think about ourselves and others. In 2009, I completed my BA with advanced honors in psychology at Georgia State University. At Appalachian State University, I received an MA in Experimental Psychology (2012). My master's thesis investigated affective and physiological desensitization to violent video games through the use of facial electromyography (EMG) and is published in Computers in Human Behavior. My other lines of research have examined the face-ism effect in profile pictures of academic women (published in Communication Research Reports), the effects of cognitive load and interactivity during video game play on attitudes toward women after exposure to sexualized female avatars, and, most recently, psychophysiological and neurological correlates of the perception of same-sex couples in advertisements. My dissertation uses psychophysiological measures to investigate how news stories that highlight gender or racial identity influence responses to racially ambiguous and androgynous models in advertisements.
I have experience teaching in the areas of psychology, media effects, advertising, and media management and industry.
In my spare time I enjoy reading, traveling, hiking/backpacking/camping, and cooking. I look forward to finding new favorite places, experiencing unfamiliar things, and learning about the world and the people in it.
Published Refereed Articles
Read, G. L., Pavelko, R., & Hwang, H. (in press). Social and evolutionary explanations for face-ism: Facial prominence in female academic profile pictures. Communication Research Reports.
Read, G. L., Ballard, M. E., Emery, L. J., & Bazzini, D. G. (2016). A test of desensitization using facial electromyography: Violent videogames, gender, and affective responding. Computers in Human Behavior, 62, 201-211. doi: 10.1016/j.chb.2016.03.074
Read, G. L. (in press). Facial Electromyography (EMG). In The International Encyclopedia of Communication Research Methods. Eds. Jörg Matthes, Robert F. Potter, & Christine S. Davis. Wiley-Blackwell
Read, G. L. & Innis, I. (in press). Electroencephalography (EEG). In The International Encyclopedia of Communication Research Methods. Eds. Jörg Matthes, Robert F. Potter, & Christine S. Davis. Wiley-Blackwell