Ejae Lee is a first-year doctoral student in the Media School, focusing on public relations. She received her M.A. degree in Media Arts and Sciences from Indiana University in May 2018. She earned her B.A. degree in Law and M.A. degree in Mass Communication from Ewha Womans University in Seoul, Korea.
Ejae’s research interest primarily lies on authenticity in public relations, especially how publics perceive the authenticity of an organization itself, its communications, and its actions and how the perceived authenticity can be established and contribute to building a solid and sustainable relationship between an organization and publics. Her current research focuses on publics’ affective attitude and engagement toward/in an organization in social media.
Lee, E. (August 2018). Authenticity in Public Relations: The Effects on the Outcomes of Public Relationships. Presented in the 101st Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C, United States. *3rd Place Poster in 2018 Public Relations Division Scholar-to-Scholar Session
Browning, N.P., Yang, S-U., Park, Y.E., Lee, E., & Kim, T. (August 2018). Do Ethics Matter? Investigating Donor Responses to Primary and Tertiary Ethical Violations. Presented in the 101st Annual Conference of the Association for Education in Journalism and Mass Communication, Washington, D.C, United States.
Lee, E. (March 2017). Explicating Authenticity in Public Relations. Presented in the 20th Annual International Public Relations Research Conference in Orlando, FL, United States. *Top Student Paper Award sponsored by University of Miami School of Communication
Public Relations, Authenticity, Organization-Public Relationships, Publics' Perception and Behavior toward an Organization, Social Media Strategies