Brent Hale

Contact Information

  • Email:
    brjhale@indiana.edu



  • Research and Creative Interests

    social media, digital cultures, content analysis, digital communication, comment analysis,

    Biography

    Brent Hale is a doctoral student in the Media School focusing on social media communication effects. His primary research interest is exploring how site-bound digital subcultures may be mapped by identifying regularities in communication practices. His other work explores audience response to social media messages through quantitative analysis of comments on sites like YouTube and Imgur.

    Conference Papers

    Hale, B., Richardson, M., & Gonzales, A. (November, 2016). Vlogging the cancer experience: A content analysis of narrative features and social support responses in YouTube cancer vlogs. Paper presented to the annual meeting of the National Communication Association, Human Communication and Technology Division, Philadelphia, United States.

    Jeon, Y.-W., Hale, B., & Knackmuhs, E. (November, 2016). Stigmatizing overweight men and women differently: A content analysis of YouTube comments attacking overweight individuals. Paper presented to the annual meeting of the National Communication Association, Nonverbal Communication Division, Philadelphia, United States.

    Hale, B. (May, 2017). “+1 for Imgur”: A content analysis of SIDE theory and common voice effects on a hierarchical bidirectionally-voted commenting system. Paper to be presented to the annual meeting of the International Communication Association, Communication and Technology Division, San Diego, United States.

    Hale, B., & Grabe, M. E. (May, 2017). Visual war: A content analysis of Clinton and Trump subreddits during the 2016 campaign. Paper to be presented to the annual meeting of the International Communication Association, Visual Communication Studies Division, San Diego, United States.