Research and Creative Interestssocial media, media psychology, social identity, political communication, commenting,
Brent Hale is a doctoral student in the Media School focusing on social media communication effects. His primary research interest is exploring how site-bound digital subcultures may be mapped by identifying regularities in communication practices. His other work explores audience response to social media messages through quantitative analysis of comments on sites like YouTube and Imgur.
Hale, B. J. (2017). “+1 for Imgur”: A content analysis of SIDE theory and common voice effects on a hierarchical bidirectionally-voted commenting system. Computers in Human Behavior, 77(1), 220-229. doi:10.1016/j.chb.2017.09.003
Jeon, Y.-W., Hale, B., & Knackmuhs, E. (2018). Weight stigma goes viral on the Internet: A systematic assessment of YouTube comments attacking overweight men and women. Interactive Journal of Medical Research, 7(1):e6. doi:10.2196/ijmr.9182
Hale, B., & Grabe, M. E. (2018). Visual war: A content analysis of Clinton and Trump subreddits during the 2016 campaign. Journalism and Mass Communication Quarterly, 95(2), 449-470. doi:10.1177/1077699018766501
Hale, B. J., Gonzales, A. L., & Richardson, M. (2018). Vlogging cancer: Predictors of social support in YouTube cancer vlogs. Cyberpsychology, Behavior, and Social Networking. doi: 10.1089/cyber.2018.0176