Bill W. Hornaday

Doctoral Candidate

Contact Information

  • Email:
  • Phone:
    (501) 590-8457

  • Research and Creative Interests

    Media Ethics, Communications Law, Effects of Digital Technologies on Journalistic Practice, Business Journalism, Sports Journalism,


    Bill W. Hornaday has more than two decades of experience as a journalist, educator and communicator, including 13 years as a business writer for the Fort Worth Star-Telegram, The Indianapolis Star and the Arkansas Democrat-Gazette. At the Star-Telegram, he wrote one of the nation's top spot enterprise business stories as awarded by the Society of American Business Editors and Writers (SABEW) in 2001, which focused on the proliferation of empty "big box" retail stores and the challenges they present to cities and economic developers. At the Star, he provided award-winning coverage of what was the third-largest corporate bankruptcy in U.S. history (after Enron and Worldcom). At the Democrat-Gazette, he shed light upon controversial practices in the electric, natural gas and telecom industries, along with their economic and environmental impacts. Most recently, Bill served as a news and media specialist with IU Communications, where he publicized IU’s Innovate Indiana initiative.

    Currently a doctoral candidate in The Media School, Bill has co-edited two media ethics textbooks and wrote chapters for both. His research interests include media ethics, communications law, the effects of digital technologies on journalistic practice, business journalism and sports journalism. His research has been published in the Journal of Mass Media Ethics and Business Research Yearbook. He also produced two Top Student Papers at AEJMC national and regional research conferences -- and served as co-researcher with IU's Student Media Ethics Project, which researched ethical attitudes of undergraduate journalism students.

    Bill was born in Texas and raised in south Arkansas. He holds a B.A. in history and journalism from Baylor University and a master’s degree from the University of North Texas. At IU, Bill has taught courses in Communications Law (large lecture and honors), Media as Social Institutions and Reporting and Reporting, Writing & Editing. He also has taught Sports Journalism at Butler University.


    • Journal articles                     
      • Metzgar, E., & Hornaday, B. (2013). “Leaving It There: The Hutchins Commission and Modern American Journalism.” Journal of Mass Media Ethics, 28(4): 255-270.
      • Hornaday, B. (2000). “Issues & Images: A Closer Look at Focus Groups in Newspaper Research.” In Biberman, J., & Alkhafaji, A. (Eds.), Business Research Yearbook: Global Business Perspectives, Vol. 7 (pp. 35-39). International Academy of Business Disciplines. Saline, MI: McNaughton & Gunn.
    • Books                                    
      • Land, M., Fuse, K., & Hornaday, B. (Eds.)(2014). Contemporary Media Ethics: A Practical Guide for Students, Scholars, and Professionals in the Globalized World. (2nd ed.). Spokane, WA: Marquette Books.
      • Land, M., & Hornaday, B. (Eds.)(2006). Contemporary Media Ethics: A Practical Guide for Students, Scholars, and Professionals. Spokane, WA: Marquette Books.
    • Book chapters                      
      • Hornaday, B. (2014). “A Pirate Walks the Plank: How a Coach’s Firing Hit Too Close to Home for the Network that Covered It.” In Land, M., Fuse, K., & Hornaday, B. (Eds.) Contemporary Media Ethics: A Practical Guide for Students, Scholars and Professionals in the Globalized World. (2nd ed.). Spokane, WA: Marquette Books (pp. 88-105).
      • Hornaday, B. (2006). “Racial Justice vs. The First Amendment: How Far is Too Far to Protect Press Freedom?” In Land, M., & Hornaday, B. (Eds.) Contemporary Media Ethics: A Practical Guide for Students, Scholars and Professionals (pp. 126-142).

    Academic awards and honors:

    • Indiana University              
      • Whitney and Shirley Mundt Award for Top Student Paper, Law and Policy Division, AEJMC annual conference, St. Louis, Missouri, August 2011.
      • Kappa Tau Alpha Research Award for Top Student Paper, Law and Policy Division, AEJMC annual conference, St. Louis, Missouri, August 2011.
      • Top Student Paper, Mass Communication and Society Division, AEJMC Midwinter Conference, Norman, Oklahoma, March 2011.
      • Third Place Student Paper, Law and Policy Division, AEJMC Southeast Colloquium, Columbia, South Carolina, March 2011.
      • Frances G. Wilhoit Award for Top Graduate Student Research Paper, 2010, Indiana University School of Journalism.
    • University of North Texas          
      • Co-nominee for Clifford G. Christians Ethics Research Award, Carl Couch Center for Social and Internet Research, 2006.

    Courses taught:

    • Butler University:
      • Introduction to Sports Journalism (JR355): Fall 2014 (8 students).
    • Indiana University:
      • Honors Communications Law (H300): Fall 2012 (9 students; restricted to Ernie Pyle Scholars).
      • Communications Law (J300): Spring 2012 (159 students; supervised teaching assistant).
      • Media as Social Institutions (J410): Summer 2011 (23 students), Summer 2010 (35 students).
      • Reporting, Writing, & Editing I (J200): Summer 2012, Spring 2010, Fall 2009 (18 students each).           

    Academic societies:

    • Golden Key International (top 15 percent of all graduate students), 2017.
    • Phi Kappa Phi (top 10 percent of all graduate students), 2005.
    • Kappa Tau Alpha (top 10 percent of journalism/mass communication graduate students), 2001.

    Professional awards and honors:

    • Arkansas Democrat-Gazette
      • First place feature: “The Day the Tornado Took It All.” Society of Professional Journalists (SPJ), Arkansas pro chapter, 2008, (with Cathy Frye, Amy Upshaw). F3 tornadoes devastate parts of northeast Arkansas.
      • First place, Service to Freedom of Information Act: “The Unraveling of High Regard.” Arkansas Associated Press Managing Editors (APME), 2007, (with C.S. Murphy and Amy Upshaw). An in-depth look into firing and embezzlement conviction of former Pulaski County comptroller.
      • Outstanding Journalism in the Public Interest: Arkansas Community Action Agencies Association annual conference, May 2007. Coverage of utility issues that affect low-income, elderly and disadvantaged citizens.
      • First place feature: “Alltel Rescuers Find Way to Get Job Done.” Arkansas Press Association, 2006. Detailed account of company-led effort to locate/rescue its missing employees following Hurricane Katrina.
      • Western Knight Fellow: “Disclosing Company Secrets: Finding Hidden Stories in Financial Documents.” Competitively selective program offered by Western Knight Center for Specialized Journalism, Univ. of California at Berkeley Graduate School of Journalism, Nov. 15-18, 2005.
    • The Indianapolis Star          
      • Second place, deadline news: “Conseco Files for Bankruptcy.” Indiana APME, 2002. Third-largest case of its kind in U.S. history.
      • First place, personality profile: “Focused on the Future: Conseco CEO Gary Wendt Remains Firmly Committed to Cost-Conscious Plan,” SPJ, Indiana pro chapter, 2001.
    • Fort Worth Star-Telegram                                          
      • First place, spot enterprise, large newspapers: “Outside the Box: Large, Vacated Retail Spaces Pose Creative Challenge to Cities, Leaving Holes in Tax Base and Blights on Landscape.” Society of American Business Editors & Writers Best in Business Awards, New York, April 2001.
    • Tyler Morning Telegraph      
      • Third place, features: North and East Texas Press Association, 1994.
      • Honorable mention, short feature: “Runaway Bulldozer Nearly Flattens Tylerite’s Home.” Texas APME, 1992.

    Professional and academic service:

    • Co-researcher, Student Media Ethics Project, IU School of Journalism (fall 2011-spring 2014)
    • Journalism reporting/writing contest judge:
      • Better Newspaper Contest, West Virginia Press Association, 2009 (sports);
      • Top of the Rockies, SPJ Region 9 (Colorado, Utah, New Mexico, Wyoming), 2008 (business).
    • Interview panelist for incoming editors-in-chief of The Butler Collegian student newspaper and DawgNet (online), April 2004. Also performed weekly professional critique of Collegian during spring 2004 semester.
    • Diversity awareness committee: Fort Worth Star-Telegram, 1999-2000.

    Academic and Professional Organizations:

    • Association for Education in Journalism and Mass Communication (AEJMC)
    • International Communication Association (ICA)
    • Indiana Economic Development Association (IEDA)
    • Bloomington Press Club
    • Society of American Business Editors and Writers (SABEW)
    • Aircraft Owners and Pilots Association (AOPA).