There is a new health concern that is affecting young adults. Even with a decrease in the number of teenage smokers, the use of e-cigarettes is starting to cause problems.

The JUUL is one of the most popular e-cigarettes on the market. The flavored nicotine product is the cause of an epidemic according to the FDA. Health officials and the FDA are threatening to impose limits on the JUUL to fight youth nicotine addiction. FDA Juul warning letter was sent out to manufacturers stating that the companies have sixty days to prove that they can stop selling to minors. This could include getting rid of the nicotine flavored pods that come in flavors such as cool mint or mango. JUUL manufacturers might have to lower the amount of nicotine that comes in a JUUL pod, which of as now,  has as much nicotine in a single pod as a pack of cigarettes.

Emma Gottlieb, an IU junior, has experienced the powerful addiction that comes from using the JUUL. She started using the JUUL at just 19, and after two years of everyday use, is certain that she is addicted to the nicotine product. Nicotine dependence is the main cause of concern that health officials have, especially for young adults.

IU Professor Jon Macy, has done years of research on tobacco products and is scared that with flavored nicotine products being so attractive to young users they might start smoking cigarettes. The JUUL was made for current cigarette smokers to help them quit smoking, but it has turned into a major health crisis for teenagers.

Just recently the  FDA seized thousands of documents from JUUL to look further into their marketing techniques and whether they are targeting underage consumers. JUUL now has less than a month to prove they can stop minors from using their products or the JUUL could be pulled from shelves.