Ireri publishes study on Kenyan media

The Media School Report • Jan. 24, 2018

Kook Ireri

Kioko Ireri, PhD’15, published a study about agenda-setting in Kenyan media in African Journalism Studies.

First Level Agenda Setting: A Study of Press vs. Public Opinion in Kenya” examines two national daily newspapers and their influence on public opinion on issues of corruption, devolution, economic crisis, insecurity, poverty and unemployment. The study also examines whether the newspapers’ agendas are related in connection to the coverage of those issues.

Ireri earned his doctorate in mass communications and is now an associate professor of journalism and mass communication at the United States International University-Africa in Nairobi. The study was co-authored by Edna Laboso, Kangai Mwiti, Eannes Ongus and Jared Onsongo, all graduate students at the university.

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