Browning paper published in Corporate Communications

The Media School Report • March 21, 2018
Assistant professor Nick Browning (Bobby Goddin | The Media School)

“Comprehending CSR messages: applying the elaboration likelihood model” by assistant professor Nicholas Browning was recently published in Corporate Communications.

The paper investigates effects on consumer judgments of organizational images after exposure to a corporate social responsibility message.

Browning co-authored the paper with Osenkor Gogo of Newmont Ghana Gold Ltd and Marvin Kimmel of the University of Georgia.