Alumnus to talk about his two-decade McDonald’s marketing career

The Media School Report • Sept. 24, 2018
Douglas Freeland, BA’80, former director of U.S. sports and entertainment marketing for McDonald’s (Courtesy photo)

What do McDonald’s, Monopoly, NASCAR, adidas, Universal Music, ESPN and LeBron James all have in common?

The answer is IU alumnus Douglas Freeland, BA’80, who worked as director of U.S. sports and entertainment marketing at McDonald’s global headquarters in Chicago.

Freeland will give a guest lecture about his two decades of marketing for McDonald’s and tips for students preparing to launch their careers at 7 p.m. Wednesday, Oct. 17, in Franklin Hall 312.

During his 22-year tenure, Freeland oversaw the popular Monopoly at McDonald’s promotion, leveraged sponsorships with the NFL and NASCAR, negotiated partnerships with ESPN, secured deals with adidas and Universal Music, and staged award-winning outdoor concerts. Along the way, his promotions helped raise more than $12 million for Ronald McDonald House Charities, and landed him on Event Marketer magazine’s national “Dream Team” of marketing executives making a difference.