The Media School

Archive for ‘Business & Finance’

Boutique fitness studios in Bloomington popular due to results, trendy group atmosphere

April 19th, 2018 No comments

Orangetheory Fitness member Haley Anson started going to the fitness studio after her twin sister began her membership in Evansville. Hearing her sister rave about the fun she was having made Anson curious.

“The atmosphere of working out there is something I really enjoyed, and it was very motivating,” she said. “It’s like having a personal trainer but in a group setting.”

While some attribute the hype around boutique fitness to a trendy studio, others say the results from the workouts and the atmosphere of a group setting is keeping members going.

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Sunday alcohol sales bring positive change to Bloomington

April 19th, 2018 No comments

Leana McFarland, a 21-year-old IU student, said the recently passed law allowing for Sunday carryout alcohol sales was a long time coming. But It will not change her habits.

“Bars aren’t my thing,” she said. “I would rather go get a bottle of wine from a liquor store on a Sunday and spend the day with my cat.”

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Orangetheory Fitness owner Lyle Feigenbaum shares passion for fitness with community

March 29th, 2018 No comments

Inside his Orangetheory Fitness studio in Bloomington, Lyle Feigenbaum stands in the lobby to watch the heart rates on the monitor rise while the coach shouts for the participants to push themselves. Watching the colors change from green to orange, Feigenbaum smiled, and says the class is in an “all-out” phase, where members give it their all.

As the session comes to a close, Feigenbaum congratulats the rowers, runners and weightlifters with high fives and fist bumps. He calls them by name, asks how they are doing and praises them for their lifestyle changes.

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Bloomington residents say group exercise classes popular due to peer motivation

March 1st, 2018 No comments

Group exercise classes in Bloomington gain popularity as studios like Orangetheory Fitness and Pure Barre open. According to interviews on Feb. 14, 2018 on Kirkwood Avenue, they say it is because people need peer motivation, according to interviews on Feb. 14, 2018, on Kirkwood Avenue.

“People don’t like to do things alone,” said 20-year-old Evan Nix of Nappanee. “I feel like, if you’re with other people, it kind of holds you accountable, and it makes it more fun.”

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On the Beat- Health and Fitness

February 15th, 2018 No comments

PARTICIPANTS MOVE WITH THE MUSIC IN NEW GROUP EXERCISE SESSIONS

Jan. 23, 2018

Emily Isaacman, IDS

Barre Fitness and Pure Strength are two new group exercises the SRSC is adding in 2018. The two classes are aimed at strength training without the cardio and using Pop music as motivation. Assistant director of fitness Emily Gartland calls it “a little something different.”

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