Public Relations and Strategic Communication Specialization
1. Students must complete one advanced writing course (3 cr.):
P: One of MSCH-C 225, MSCH-H 225, JOUR-H 200 or JOUR-J 200; and one of MSCH-R 321 or JOUR-J 321 with a grade of C- or higher. Develops the professional writing skills expected of beginning public relations practitioners, including different approaches required for a variety of audiences and media. Focus on the basics of good writing as well as the art of writing. Brush up on AP style. Learn how to work effectively with real-world clients. Credit given for only one of MSCH-R 349 or JOUR-J 349.
2. Students must complete two advanced courses in research and public relations (6 cr.):
P: MSCH-R 321 or JOUR-J 321 and junior/senior standing, or permission of instructor. Theories and principles relevant to public relations research and strategic planning, including development of goals and objectives, client relationships, budgets, and research methods. Credit given for only one of MSCH-R 428 or JOUR-J 428.
P: MSCH-R 321 or JOUR-J 321 with a grade of C- or higher. Development and execution of a public relations campaign for a non-profit organization. Public relations theory and in-depth care study analysis. Develop a campaign proposal to meet a client’s business objectives and learn how to pitch it. Part of the course focuses on media relations and crisis communications training. Credit given for only one of MSCH-R 429 or JOUR-J 429.
See the full Media School Bulletin.