Media Research Specialization

Media Research Specialization (Choose 3)

MSCH-S 315 Media Processes and Effects

(3 cr.) CASE S&H

P: MSCH-C 213 or TEL-T 205 with a grade of C– or higher, or consent of instructor. Examination of the effects of the mass media on human cognitions, attitudes, and behaviors, relying on empirical social science research; emphasis on the effects on individuals, although study will include groups, organizations, and social norms. Credit given for only one of MSCH-S 315 or TEL-T 314.

MSCH-S 348 Audience Analysis

(3 cr.) CASE S&H

P: MSCH-C 207 or TEL-T 207 with a grade of C– or higher, or consent of instructor. The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry. Credit given for only one of MSCH-S 348 or TEL-T 348.

MSCH-S 471 Applying Theory to Media Design

(3 cr.)

P: MSCH-C 213 or TEL-T 205 with a grade of C- or higher, or consent of instructor. Basic media theories as well as cognitive, emotional, and social psychology, with a focus on how these theories can be applied to the design of media messages. Special attention given to interactive and immersive mediated environments. Credit given for only one of MSCH-S 471 or TEL-T 471.

MSCH-X 490 Projects in Media

(1-6 cr.)

P: Advance approval of instructor and director of undergraduate studies. Individual readings and projects in media. May be repeated for a maximum of 6 credit hours in X 490 and TEL-T 498.

PSY-K 300 Statistical Techniques or PSY-K 310 Statistical Techniques or SOC-S 371 Statistics for Sociology

See the full Media School Bulletin.