Media and Creative Advertising Specialization

Media and Creative Advertising Specialization (Choose 3)

MSCH-A 315 Advertising and Consumer Culture

(3 cr.) CASE S&H

Critical examination of advertising’s role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations. Credit given for only one of MSCH-A 315 or CMCL-C 315.

MSCH-A 441 Advanced Advertising Strategies

(3 cr.)

P: MSCH-C 207 or TEL-T 207, and MSCH-A 337 or TEL-T 340, all with a grade of C- or higher; or consent of instructor. Analysis and evaluation of planning, creative, and placement components of advertising campaigns utilizing the electronic media; development of original advertising campaigns. Credit given for only one of MSCH-A 441 or TEL-T 441.

Choose one of the following:

MSCH-A 320 Principles of Creative Advertising

(3 cr.)

Analysis of strategy employed in developing creative advertising, with emphasis on role of the copywriter. Research, media, legal aspects, ethical standards as they apply to the copywriting functions. Place of the creative function within the advertising agency and the retail business. Credit given for only one of MSCH-A 320 or JOUR-J 320.

MSCH-A 300 Intro to Advertising and IMC

(3 cr.)

P: MSCH-C 101 and MSCH-C 207 with a grade of C- or higher. Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace. Credit given for only one of MSCH-A 300, MSCH-A 320, MSCH-A 337 or TEL-T 340.

Choose one of the following:

MSCH-A 337 Electronic Media and Creative Advertising

(3 cr.)

P: MSCH-C 207 or TEL-T 207 with a grade of C- or higher, or consent of instructor. Principles of Internet, network, national spot, and local radio and television advertising; roles of advertising agency, station representative, time buyer. Credit given for only one of MSCH-A 337 or TEL-T 340.

MSCH-A 300 Intro to Advertising and IMC

(3 cr.)

P: MSCH-C 101 and MSCH-C 207 with a grade of C- or higher. Examines principles of media advertising and applications across platforms and audiences. Analyzes the advertising industry structures and processes, including the roles of agencies, creative teams, station representatives, and buyers. Topics include the social and individual effects of advertising, ethical issues in advertising, and considerations for advertising in a global marketplace. Credit given for only one of MSCH-A 300, MSCH-A 320, MSCH-A 337 or TEL-T 340.

Choose one of the following:

MSCH-A 420 Advertising Concepts and Copywriting

(3 cr.)

P: MSCH-C 226 or JOUR-J 210, and MSCH-A 320 or JOUR-J 320. Intensive practice in producing effective advertising concepts, copy, and design prototypes for newspaper, magazine, direct mail, outdoor, radio, television, and converged campaigns. Credit given for only one of MSCH-A 420 or JOUR-J 420.

MSCH-A 305 Integrated Media Creative Content, Strategy, and Development

(3 cr.)

P: MSCH-C 101, MSCH-C 207 and MSCH-A 300 with a grade of C- or higher. Develop creative and implementation skills with intensive practice producing effective integrated communication strategies, concepts, copy, and design for print, broadcast, direct, mobile, digital, and social media campaigns. Credit given for only one of MSCH-A 305, MSCH-A 420 or JOUR-J 420.

See the full Media School Bulletin.