Media Persuasion Minor

Media Persuasion Minor

The Media Persuasion minor studies the intersection of media messages and technologies with social institutions and individual behaviors. It investigates how media messages are crafted, how they work at both technological and physiological level, with attention paid to their uses and impacts. It sits at the core of The Media School’s mission to investigate the interconnections and intricacies of the contemporary media complex. Students will study the methods and strategies of persuasion in an interdisciplinary context that will provide them with critical perspectives. The minor focuses on the interaction between media, technology and opinion.  It provides instruction in both media processes and impacts.   Students will develop a framework to assess how contemporary society is being reshaped by media, and this should in turn, help them to determine the best uses and practices we should expect of professionals in the field.

Required Courses

I. Complete

MSCH-C 101 Media (3 cr.)

(3 cr.) CASE S&H

Examines the role media play in our lives-at work, at school, among family members, friends, and lovers-and analyzes pressing issues in media and society today, such as privacy, globalization, and convergence.

II.  Choose one of the following two courses from the Media Core lists (3 cr.)

MSCH-C 207 Introduction to Media Industry and Management

(3 cr.) CASE S&H

Introductory analysis, using a case-study method, of how media industries such as broadcasting, cable, and telephone are structured, funded, and regulated; how media organizations create and market programs and products, and how they manage their operations. Credit given for only one of MSCH-C 207 or TEL-T 207.

MSCH-C 213 Introduction to Media and Society

(3 cr.) CASE S&H

This course examines the construction of social meaning associated with mediated messages as well as the range of uses and consequences of exposure to mediated messages in individuals, groups, organizations, and society. Credit given for only one of MSCH-C 213 or TEL-T 205.

III. Complete three courses from the following list (9 cr.)

MSCH-A 315 Advertising and Consumer Culture

(3 cr.) CASE S&H

Critical examination of advertising’s role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations. Credit given for only one of MSCH-A 315 or CMCL-C 315.

MSCH-A 337 Electronic Media Advertising

(3 cr.)

P: MSCH-C 207 or TEL-T 207 with a grade of C- or higher, or consent of instructor. Principles of Internet, network, national spot, and local radio and television advertising; roles of advertising agency, station representative, time buyer. Credit given for only one of MSCH-A 337 or TEL-T 340.

MSCH-A 347 Media Promotion and Marketing

(3 cr.)

P: MSCH-C 207 or TEL-T 207 with a grade of C- or higher, or consent of instructor. Theory and practice of designing, implementing, and evaluating promotional materials and marketing campaigns for television programs, radio formats, cable services, the Web, and new media. Credit given for only one of A347 or TEL-T 347.

MSCH-J 423 Public Opinion

(3 cr.)

P: Junior/senior standing or permission of instructor. Behavioral study of nature, operation, molding, and influence of public opinion, with practice in its measurement and evaluation. Discussion of major political, social, economic, and cultural problems. Credit given for only one of MSCH-J 423 or JOUR-J 423.

MSCH-R 429 Public Relations Campaigns

(3 cr.)

P: MSCH-R 321 or JOUR-J 321 with a grade of C- or higher. Development and execution of a public relations campaign for a non-profit organization. Public relations theory and in-depth care study analysis. Develop a campaign proposal to meet a client’s business objectives and learn how to pitch it. Part of the course focuses on media relations and crisis communications training. Credit given for only one of MSCH-R 429 or JOUR-J 429.

MSCH-S 312 Politics and the Media

(3 cr.) CASE S&H

P: MSCH-C 213 or TEL-T 205 with a grade of C- or higher, or consent of instructor. Examines the relationship between media and modern politics. Topics will vary. Credit given for only one of MSCH-S 312 or TEL-T 312.

MSCH-S 315 Media Processes and Effects

(3 cr.) CASE S&H

P: MSCH-C 213 or TEL-T 205 with a grade of C– or higher, or consent of instructor. Examination of the effects of the mass media on human cognitions, attitudes, and behaviors, relying on empirical social science research; emphasis on the effects on individuals, although study will include groups, organizations, and social norms. Credit given for only one of MSCH-S 315 or TEL-T 314.

See The Media School Bulletin for complete details.

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