Sports Media

Sports media students learn about the process of communication within the sporting world. They build a foundation based on sports writing, broadcasting, online media, advertising and video production, and learn the differences between content rooted in journalism and content rooted in organizational communication.

Throughout the program, students receive valuable hands-on training in their focal area that prepares them for fulfilling careers as sports commentators, broadcasters, content creators and managers in the sports media world.

Students learn how sports media messages are distributed and consumed; what role self- and government regulation play in sport industry; how consumers of sports media are influenced by sports news and sports organization messaging; and the role of sports in selling products as well as promoting ideas.

Requirements
Many concentration courses have prerequisites. Be sure to take those into consideration when selecting a concentration and planning the degree.

Complete at least 15 credit hours, including at least 9 credit hours at the 300–400 level, as follows:

1. Complete one (1) of the Sports Media focal areas (a-e) below:

a. Media Management

MSCH-B 331 Managing Sports Media

(3 cr.)

Overview of the sports media industry including processes of content distribution, finance, and technology. Provides historical background of the business of media. Students learn about the symbiotic financial relationship between sports and the media, including team- and league-based media that compete with traditional media.

At least four (4) courses from the Media Management course list

MSCH-A 315 Advertising and Consumer Culture

(3 cr.)

CASE S&H Critical examination of advertising’s role in modern societies. Focuses on marketing and consumption as central activities in shaping personal identity and social relations. Credit given for only one of MSCH-A 315 or CMCL-C 315.

MSCH-A 320 Principles of Creative Advertising

(3 cr.)

Analysis of strategy employed in developing creative advertising, with emphasis on role of the copywriter. Research, media, legal aspects, ethical standards as they apply to the copywriting functions. Place of the creative function within the advertising agency and the retail business. Credit given for only one of MSCH-A 320 or JOUR-J 320.

MSCH-A 337 Electronic Media Advertising

(3 cr.)

P: MSCH-C 207 or TEL-T 207 with a grade of C- or higher, or consent of instructor. Principles of Internet, network, national spot, and local radio and television advertising; roles of advertising agency, station representative, time buyer. Credit given for only one of MSCH-A 337 or TEL-T 340.

MSCH-A 347 Media Promotion and Marketing

(3 cr.)

P: MSCH-C 207 or TEL-T 207 with a grade of C- or higher, or consent of instructor. Theory and practice of designing, implementing, and evaluating promotional materials and marketing campaigns for television programs, radio formats, cable services, the Web, and new media. Credit given for only one of A347 or TEL-T 347.

MSCH-A 420 Advertising Concepts and Copywriting

(3 cr.)

P: MSCH-C 226 or JOUR-J 210, and MSCH-A 320 or JOUR-J 320. Intensive practice in producing effective advertising concepts, copy, and design prototypes for newspaper, magazine, direct mail, outdoor, radio, television, and converged campaigns. Credit given for only one of MSCH-A 420 or JOUR-J 420.

MSCH-F 391 Media Audiences

(3 cr.)

CASE A&H Studies audiences in the context of film, television, new media, and other media forms. Topic varies, but may include a focus on theories of spectatorship, historical reception studies, ethnographic and/or empirical audience studies, global or transnational audiences, Internet communities, performance theory, fan cultures, and subcultures. May be repeated with a different topic for a maximum of 6 credit hours in MSCH-F 391 and CMCL-C 391.

MSCH-J 460 Topics Colloquium (Approved topics only)

(1-4 cr.)

P: Junior or senior standing. Topical seminar dealing with changing subjects and materials from term to term. May be repeated for credit with different topics in J460 and JOUR-J 460.

MSCH-S 348 Audience Analysis

(3 cr.)

CASE S&H P: MSCH-C 207 or TEL-T 207 with a grade of C– or higher, or consent of instructor. The behavior, descriptors, and measurement of telecommunications audiences. Sample survey, focus groups, and other research methods used by the telecommunications industry. Credit given for only one of MSCH-S 348 or TEL-T 348.

MSCH-S 445 Sports and Television

(3 cr.)

CASE S&H P: One of MSCH-C 207, MSCH-C 213, TEL-T 205, or TEL-T 207 with a grade of C– or higher, or consent of instructor. Seminar exploring issues in televised sports in support of and in conflict with other cultural icons in society, business, and education. Includes writing on the ways sports, as program content, influences the television industry and on the ways television influences college and professional sports. Credit given for only one of MSCH-S 445 or TEL-T 445.

MSCH-V 334 Current Topics in Media (Approved topics only)

(3 cr.)

Analysis of selected problems in media studies. Topics vary each semester. May be repeated with a different topic for a maximum of 6 credit hours in MSCH-V 334 and CMCL-C 334.

MSCH-X 472 Internship in Media

(1-3 cr.)

P: Junior or senior standing; at least 12 semester credit hours completed in the school; advanced arrangement with academic advisor. Faculty-supervised work in a media field related to student’s academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor. S/F grading. May be repeated for a maximum of 6 credit hours in MSCH-X 472, MSCH-I 497, MSCH-I 382, TEL-T 497, or CMCL-C 382.

SPH-M 304 Sport Industry Studies (Approved topics only)
SPH-M 404 Sport Management Colloquium (Approved topics only)

b. Online

MSCH-B 334 Applied Social Media in Sports

(3 cr.)

P: MSCH-C 218 and MSCH-C 227. Focuses on effective use of social media channels for news distribution, communication with consumers, source development, and personal brand building. Provides contextual background on various social media, and engages in targeted exercises to develop abilities to effectively communicate within these media.

MSCH-X 472 Media Internship

(1-3 cr.)

P: Junior or senior standing; at least 12 semester credit hours completed in the school; advanced arrangement with academic advisor. Faculty-supervised work in a media field related to student’s academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor. S/F grading. May be repeated for a maximum of 6 credit hours in MSCH-X 472, MSCH-I 497, MSCH-I 382, TEL-T 497, or CMCL-C 382.

MSCH-J 303 Online Journalism

(3 cr.)

P: One of MSCH-C 101, JOUR-J 110, or JOUR-H 110; one of MSCH-C 225, MSCH-H 225, JOUR-J 200 or JOUR-H 200; and MSCH-C 226 or JOUR-J 210, with a grade of C- or higher. Explores non-linear methods of storytelling and how Web-based tools can enhance journalism written and online work. In addition to building existing skills, students use photography and embedded audio to create story packages for an online magazine. Credit given for only one of MSCH-J 303 or JOUR-J 303.

At least two (2) courses from the Online course list

INFO-I 222 The Information Society
MSCH-J 360 Journalism Specialties (Approved topics only)

(1-4 cr.)

Topical course dealing with changing subjects and material from term to term. May be repeated for credit with different topics in J360 and JOUR-J 360.

MSCH-J 460 Topics Colloquium (Approved topics only)

(1-4 cr.)

P: Junior or senior standing. Topical seminar dealing with changing subjects and materials from term to term. May be repeated for credit with different topics in J460 and JOUR-J 460.

MSCH-V 334 Current Topics in Media (Approved topics only)

(3 cr.)

Analysis of selected problems in media studies. Topics vary each semester. May be repeated with a different topic for a maximum of 6 credit hours in MSCH-V 334 and CMCL-C 334.

c. Production

MSCH-P 351 Video Field and Post Production

(3 cr.)

P: MSCH-C 223 or TEL-T 206; and MSCH-C 228 or TEL-T 283, with a grade of C- or higher, and consent of instructor. Intermediate, hands-on production course that covers acquisition and post-production, including composition, continuity, sound, lighting and digital editing. Provides practical experience in the planning, shooting, and editing of video programs using both Avid and Final Cut Pro software. Lab fee required. Credit given for only one of MSCH-P 351 or TEL-T 351.

At least four (4) courses from the Production course list

INFO-I 400 Topics in Informatics (Approved topic: Introduction to Virtual Reality)
MSCH-P 353 Audio Production

(3 cr.)

P: MSCH-C 223 or TEL-T 206, and MSCH-C 228 or TEL-T 283, with a grade of C- or higher, and consent of instructor. Intermediate-level hands-on production course that concentrates on the planning and production of audio materials for radio, video, and interactive media. Topics include sound theory, recording, and editing. Includes analog and digital technologies. Credit given for only one of MSCH-P353 or TEL-T 353.

MSCH-P 356 TV Studio Production

(3 cr.)

P: MSCH-C 223 or TEL-T 206, and MSCH-C 228 or TEL-T 283, with a grade of C– or higher, and consent of instructor. Intermediate, hands-on production course that teaches TV studio production. Students will gain technical proficiency within the TV studio environment and learn directing and other high-level communication skills required to produce multi-camera studio projects. Credit given for only one of MSCH-P 356 or TEL-T 356.

MSCH-P 433 Video Documentary

(3 cr.)

P: MSCH-C 228 or TEL-T 283 and one 300-level production course, each with a grade of C- or higher, and consent of instructor. Overview of historic and contemporary television documentaries. Analyzes how narratives describe individuals, cultures, and events. Examines the role of producer as historian, explorer, social activist, journalist, and entertainer. Covers the development process in creating documentaries, including research, legal issues, story development, evaluation, and other preproduction activities. Credit given for only one of MSCH-P 433 or TEL-T 431.

MSCH-P 436 Advanced Production Workshop

(1-3 cr.)

P: MSCH-C 223 or TEL-T 206; one of MSCH-C 228, MSCH-G 320, TEL-T 283, or TEL-T 284; and two 300-level production courses, all with a grade of C– or higher, and consent of instructor. A capstone course for those in production sequence. Students plan, direct, and produce programs or program segments that may air on WTIU, Indiana University’s public television station. May be repeated with different topics in P436 and TEL-T 436.

MSCH-X 472 Media Internship

(1-3 cr.)

P: Junior or senior standing; at least 12 semester credit hours completed in the school; advanced arrangement with academic advisor. Faculty-supervised work in a media field related to student’s academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor. S/F grading. May be repeated for a maximum of 6 credit hours in MSCH-X 472, MSCH-I 497, MSCH-I 382, TEL-T 497, or CMCL-C 382.

MSCH-X 476 WTIU Production Workshop

(1-3 cr.)

P: MSCH-C 228 or TEL-T 283 with a grade of C- or higher, and consent of instructor. Application required. With close supervision by WTIU station or production management, student is responsible for preproduction planning, production coordination and execution, postproduction, critical and audience evaluation of programs for broadcast. Develop professional working relationships and portfolio. May be repeated for a maximum of 6 credit hours in MSCH-X 476, P437, and TEL-T 437.

d. Sportscasting

MSCH-B 333 Sportscasting

(3 cr.)

P: MSCH-C 227. Techniques for sports broadcasting, with particular focus on play-by-play and analysis during live audio and visual coverage. Focus is on preparation for broadcasts, description of live action in a sports setting, and effective extemporaneous speaking. Students participate in live, on-air broadcasts of sporting events.

MSCH-X 472 Media Internship

(1-3 cr.)

P: Junior or senior standing; at least 12 semester credit hours completed in the school; advanced arrangement with academic advisor. Faculty-supervised work in a media field related to student’s academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor. S/F grading. May be repeated for a maximum of 6 credit hours in MSCH-X 472, MSCH-I 497, MSCH-I 382, TEL-T 497, or CMCL-C 382.

At least three (3) courses from the Sportscasting course list

MSCH-J 343 Broadcast News

(3 cr.)

P: One of MSCH-C 101, JOUR-J 110, or JOUR-H 110; one of MSCH-C 225, MSCH-H 225, JOUR-J 200 or JOUR-H 200; and one of MSCH-C 226 or JOUR-J 210–with a grade of C- or higher. Techniques of gathering, analyzing, and writing news and features for broadcast. Practice in interviewing, observation, and use of documentary references that include computer information retrieval and analysis skills. Credit given for only one of MSCH-J 343, JOUR-J 343 or JOUR-J 371.

MSCH-J 353 Advanced Broadcast News

(3 cr.)

P: MSCH-J 343 or JOUR-J 343. Continuing workshop in reporting, writing, and editing for broadcast. Individual and team functions are stressed. Emphasis on news judgment, fairness, accuracy, editorial balance, and language usage. Practice in editing copy, audio and video tape. Credit given for only one of MSCH-J 353, JOUR-J 353 or JOUR-J 384.

MSCH-J 360 Journalism Specialties (Approved topics only)

(1-4 cr.)

Topical course dealing with changing subjects and material from term to term. May be repeated for credit with different topics in J360 and JOUR-J 360.

MSCH-J 385 Television News

(3 cr.)

P: MSCH-J 353 or JOUR-J 353, or consent of instructor. Preparation and presentation of news for television. Practice in writing, reporting, filming, and editing news for TV. TV writing problems, use of photographs, film, and videotape; problems of sound in TV news; ethical problems of the TV film reporter and editor. Credit given for only one of MSCH-J 385 or JOUR-J 385.

MSCH-J 460 Topics Colloquium (Approved topics only)

(1-4 cr.)

P: Junior or senior standing. Topical seminar dealing with changing subjects and materials from term to term. May be repeated for credit with different topics in J460 and JOUR-J 460.

MSCH-S 445 Sports and Television

(3 cr.)

CASE S&H

P: One of MSCH-C 207, MSCH-C 213, TEL-T 205, or TEL-T 207 with a grade of C– or higher, or consent of instructor. Seminar exploring issues in televised sports in support of and in conflict with other cultural icons in society, business, and education. Includes writing on the ways sports, as program content, influences the television industry and on the ways television influences college and professional sports. Credit given for only one of MSCH-S 445 or TEL-T 445.

e. Sports Writing

MSCH-B 332 Sports Writing and Reporting

(3 cr.)

P: MSCH-C 218 and MSCH-C 227. Instruction on elements of news gathering and writing within the sports world. Topics include effective leads, deadline coverage, feature story writing, column writing, negotiation with and interviewing sports sources, diversity in sports, ethical reporting, effective research, and clarity in writing. Emphasis on daily writing.

MSCH-X 472 Media Internship

(1-3 cr.)

P: Junior or senior standing; at least 12 semester credit hours completed in the school; advanced arrangement with academic advisor. Faculty-supervised work in a media field related to student’s academic interests. Credits based on at least 45 work hours per credit hour with a maximum of 6 credit hours applied toward the B.A. in Media or the B.S. in Game Design. Student must write a critical analysis paper and be evaluated by a workplace supervisor. S/F grading. May be repeated for a maximum of 6 credit hours in MSCH-X 472, MSCH-I 497, MSCH-I 382, TEL-T 497, or CMCL-C 382.

At least three (3) from the Sports Writing course list

MSCH-B 334 Applied Social Media in Sports

(3 cr.)

P: MSCH-C 218 and MSCH-C 227. Focuses on effective use of social media channels for news distribution, communication with consumers, source development, and personal brand building. Provides contextual background on various social media, and engages in targeted exercises to develop abilities to effectively communicate within these media.

MSCH-B 432 Advanced Sports Writing

(3 cr.)

P: MSCH-B 332. Utilizes a series of projects to provide hands-on experience in sourcing, long-form writing, in-depth research, accuracy, fairness, story pitching, and self-editing. Requires the production of multiple stories with multiple sources throughout the course.

MSCH-J 360 Journalism Specialties (Approved topics only)

(1-4 cr.)

Topical course dealing with changing subjects and material from term to term. May be repeated for credit with different topics in J360 and JOUR-J 360.

MSCH-J 460 Topics Colloquium (Approved topics only)

(1-4 cr.)

P: Junior or senior standing. Topical seminar dealing with changing subjects and materials from term to term. May be repeated for credit with different topics in J460 and JOUR-J 460.

2. Specialization restrictions

See The Media School Bulletin for complete details.

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