B.A. in Journalism: Public Relations

Concentration in Public Relations

The Public Relations concentration of the B.A.J. combines foundational journalism courses with public relations course work focusing on principles, concepts, research and application of best practices in developing and managing effective communication campaigns.

The required three-course specialization in Public Relations and Strategic Communication provides Public Relations students with the opportunity to develop, practice, and launch a public relations campaign. The concentration prepares them for careers with public relations and advertising agencies, corporation communication departments, and nonprofit organizations employing a wide spectrum of media technologies.

Restructuring of the Public Relations concentration

The Media School is restructuring the Public Relations concentration in the BA in Journalism degree requirements effective summer 2018. If you are currently certified into the concentration, you will continue to have access to all courses in that degree, although MSCH-R 321 PR Principles will now be named MSCH-C 208 PR Principles, and Public Relations Planning and Research will be at the 300 level rather than the 400 level. Your requirements do not change.

If you certify into the concentration after summer 2018, you will follow the requirements below. You will note that MSCH-R 321 is now part of the Media Core and an elective is possible within the concentration.

Concentration and Specialization

Complete one (1) of the following concentrations:

  • News Reporting and Editing
  • Public Relations
    1. Complete each of the following courses (5 courses):
      • MSCH-C 225 Reporting, Writing and Editing I*
      • MSCH-C 226 Visual Communication*
      • MSCH-J 300 Communications Law
      • MSCH-J 410 The Media as Social Institutions
      • Any MSCH-R, MSCH-J or MSCH-A 300 or 400-level 3-credit hour course
    2. Specialization

*Students in the Public Relations concentration may count either MSCH-C 225 or MSCH-C 226 toward completion of the Making Media requirement of the core.

Public Relations and Strategic Communication

Complete each of the following courses:

  • MSCH-R 348 Public Relations Planning and Research
  • MSCH-R 349 Public Relations Writing
  • MSCH-R 429 Public Relations Campaigns

PR Curriculum Proposal:

Renumber PR Principles for the Managing Media Core, Creating a PR Management Course, and Expanding Prerequisites

Summary of PR courses offered currently:

  • MSCH-R 321 Principles of Public Relations
  • MSCH-R 349 Public Relations Writing
  • MSCH-R 428 Public Relations Planning and Research
  • MSCH-R 429 Public Relations Campaigns
  • MSCH-R 455 Social Media Communication Strategies

Summary of PR courses offered after proposed changes:

  • MSCH-C 208 Principles of Public Relations
  • MSCH-R 348 Public Relations Planning and Research
  • MSCH-R 349 Public Relations Writing
  • MSCH-R 429 Public Relations Campaigns
  • MSCH-R 450 Public Relations Management
  • MSCH-R 455 Social Media Communication Strategies

Principles of Public Relations in the Managing Media Core

Students in the PR concentration in the BAJ will still take four core courses:

  • MSCH-C 101 Media
  • 1 course from managing media (Recommend C208, the prereq to R348 and R349)
  • 1 course from thinking media
  • 1 course from making media (Recommend C225, the prereq to R349 or C226)
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